 Global appliance maker Electrolux sells 40 million products in 150 different regional markets around the world. Across borders, not everybody agrees on what makes for the best stove top or refrigerator. It's the job of President Suresh Balan to figure out just precisely what consumers want in the multiple markets of East Asia and India. But after 18 years in executive roles for the company he knows precisely how to target product development, marketing, and sales. Here, Balan shares his approach. Read article ›
  For Pcubed experts Shan Rajegopal and Rich Weller, who possess a combined 30 years of experience as practitioners in portfolio management, the best portfolio managers bring together a dynamic mix of experience, people skills, the discipline to implement the right processes, and a fundamental ability to deploy the best possible tools for the task in hand. Read article ›
 Transformation within a business is tough to achieve. Statistics on failure are well publicized and generate major headlines every year. One of the most common reasons of failure is the lack of involvement from executive leaders in the organization. As Pcubed's Sharon A. Alvares explains, often, executive leaders and senior managers don't take advantage of the one little secret weapon they have at their disposal that won't cost a dime, takes very little time and effort, and is almost guaranteed to help them succeed in any change initiative they undertake. Read article ›
 Software audits are on the rise. A flat economy and slow sales are driving software companies to squeeze extra revenue from their customers by increasing the frequency with which they request audits. Plus, unhappy staff lured by the prospect of earning a fat reward are increasingly turning their employers in for sloppy and haphazard recordkeeping. Pcubed's Emma Lane delivers a crash course for putting together a solid plan for software asset management that will keep your company out of the headlines. Read article ›
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