In the marketplace, there is a growing perception that traditional business models are being threatened by the rise of new digital start-ups, the increasing pace of change and customer demand for innovative services.
"70% of the fortune 500 companies expect revenue from services to be a major enabler for future growth."
Businesses are embracing ‘Service Innovation’ models to survive in this changing environment, hoping to satisfy their customers in a loop of innovation and customer feedback.
PCUBED believes that getting better at delivering services is going to be an increasingly relevant factor in the survival of businesses in the coming market place.
To help our clients achieve this goal, we have joined with Oxford’s Saïd Business School to produce a study asking how traditional businesses can deliver Service Innovation, and the traits that predict success.